Textual Analysis

etc Magazine

The masthead of 'etc' magazine uses a very prominent pale orange colour on a dark background. This contrast attracts attention and the strapline underneath not only shows the detailed abbreviation of 'etc' but also shows what the magazine aims to provide information about. This, combined with the small 'a chemistry lesson' shows that this magazine is aimed at a student audience, but this also relates to the main topic of alcohol that is featured in the front cover graphics and in the main coverline. Smaller coverlines are also present (highlighted in blue that attracts attention in the same way as the title) that show what else the magazine has to offer readers. The typeface is an informal sans-serif font and the masthead is in lower case letters, an opposite to the capital lettering of all other text on the front cover. The contents page uses the same title font and in the same case.



Contents page

The contents page has a three-column layout, with photos on the far left and two columns of text. The contents page takes on a more composed theme and has a more relaxed colour palette of blues, whites and blacks compared to the front cover that uses contrasting colours. The photos on the left-hand side of the page gives readers an insight into the content of the magazine, and adds a little more interest to an otherwise plain yet effective contents page.