Circulation Figures

In 2010 it was announced from ABC figures that Mojo had become the top-selling music magazine. It emerged that Q had lost 8% of it's audience in the previous year, and NME magazine had lost 21% of it's audience in the same time period.

Since my magazine is targeting a niche market, particularly the electronic music genre, it may attract readers who have stopped reading the other magazines.

From the Guardian:
http://www.guardian.co.uk/media/2010/feb/11/mojo-q-nme-kerrang-abcs

Mojo has overtaken its sister title Q to become the biggest-circulation paid-for music magazine, while there were big drops for music titles New Musical Express, Kerrang! and Metal Hammer in the latest circulation figures out today.

Bauer Media's classic rock magazine Mojo had an average monthly circulation of 98,484 in the second half of last year, down 2% year on year but up 0.8% on the previous six months.

It overtook fellow Bauer title Q, which fell 8% year on year and 5.4% on the first half of the year to 94,811. There was better news for Q's sister title, film magazine Empire, which was up 2.4% year on year to 194,239. It stretched its already substantial lead over Future Publishing's Total Film, which was down 5.8% year on year to 81,029. IPC Media's Uncut held onto third place among the paid-for rock music titles, despite a 13.3% fall year on year to 75,518. It was ahead of Classic Rock, which was up 1.5% year on year and 1.3% on the first half of 2009 to 71,242.

But there were big year on year drops for the other titles in the rock music sector. Future Publishing's Metal Hammer was down 16.9% year on year and 9.2% on the previous six months to 41,777. It was just ahead of Bauer's rock title Kerrang!, which tumbled 21.3% year on year and 4.9% on the first half of 2009 to 41,125, while IPC's NME fell 20.6% year on year, and 6% on the previous six months, to 38,486.

Dance title Mixmag, owned by Development Hell, was also down, falling 13.4% year on year to 26,116. Development Hell's sister title, Word, was down 22.5% year on yearto 26,555. Channelfly Enterprises' free music monthly The Fly remained the music sector leader with an average distribution of 107,771, up 7.5% year on year.

The British Film Institute's Sight and Sound was up 0.6% on the previous year to 19,842. Future Plus's free film title, Odeon Magazine, was top of the film sector, with an average distribution of 205,380.